This post is about how to advertise your e-commerce business using Facebook ads.
Then they will try to get you as many results as possible for that amount.
If you want to spend $5 a week, you can.
If you want to spend $50,000 a week, you can do that too.
See: Ads Messenger | How To Create Ads In Messenger Stories – Facebook Ads Help Center
Note: Some types of advanced ads require a minimum amount of spend to work. You’ll be notified of this while creating them.
The basics of cost of Facebook Advertising ads
There are two ways to define cost:
1. Overall amount spent
2. Cost of each result you get
You control your overall amount spent through your budget.
You control your cost per result through your bid strategy. (If you’re not sure what to bid, Facebook can automatically bid for you with the intent of spending your budget evenly throughout your ad’s run time.)
In addition, Facebook offers other ways to ensure you spend no more than you want to:
– Campaign spending limit: Set a maximum amount you’re willing to spend on a given advertising campaign.
– Account spending limit: Set a maximum amount you’re willing to spend across all the campaigns you’re running.
What you get from Facebook ads
There are two primary things you get from a Facebook ad:
1. The ability to reach a certain number and type of people.
2. As many of the results you care about (as expressed by the type of boost/ad you choose on your Page or the optimization event choice you make in ad set creation) as possible from those people.
Given the characteristics of your ad (including its budget, bid, and targeting), Facebook estimates the number of people you can reach and results you can get before you actually order your ad.
This can help you decide if you want to order the Facebook ad or not.
During and after your campaign, we’ll send you notifications about the performance of your ad. You can also view your results on the Facebook Ad Center tab of your Page (if you create the ad from your Page), or in Facebook Ads Manager.
Facebook recommends viewing your results during and after your campaign. In addition to helping you understand what you got from your ad, it can also help you make adjustments to hit your performance goals.
See: Ads Messenger | How To Create Ads In Messenger Stories – Facebook Ads Help Center
If Facebook is not able to get you the result you care about within the constraints of your budget, target and bid strategy, they will stop delivering your ad. You won’t get charged unless they are getting you results.
Where to buy Facebook ads
There are two interfaces for buying Facebook ads:
Your Page: This is the simplest way to buy ads, but lacks some customization options Ads Manager has. You can do it on a mobile device, a computer or the Pages Manager app.
Ads Manager: This interface guides you through the creation of a campaign. It’s available on computers and as a mobile app.
Facebook Ads FAQs
How can I pay for Facebook ads?
When you create your first ad, you’ll add a payment method to your account. Your payment method is what you’ll use to pay for that ad and future ads.
Facebook accepts a variety of payment methods, like credit and debit cards, PayPal, online banking (or direct debit) and other local payment methods. The options available to you vary depending on the country and currency of your ad account.
When will I be charged for my Facebook ads?
When you’ll be charged for your ads depends on how you pay for them. As you advertise on Facebook, you’ll pay in one of two ways:
Automatic Payments. You won’t pay for your ads right away. Instead, you’ll accrue ad costs as your ads run, and Facebook will automatically charge you on your monthly bill date and when you spend a certain amount known as your billing threshold.
Charges will go to your primary payment method, and you can add, change and remove payment methods at any time. This is how you’ll pay if you use PayPal or most credit and debit cards to purchase ads.
Manual Payments. You’ll add money to your account before your ads run, and Facebook will deduct from that amount up to once a day as your ads are running.
This is how you’ll pay if you use one of these manual payment methods to purchase ads, though you can also add money to your account with a credit or debit card with most manual payment methods.
What else can I use to help determine my cost per result?
If you’re buying ads in Facebook Ads Manager, you’ll see that marketing objectives are divided into three categories:
– Awareness
– Consideration
– Conversion
As a general guideline results that boost awareness (ex: an impression – someone seeing your ad) are less expensive than those that boost conversions (ex: a purchase on your website).
What buying types are available?
There are three buying types:
Auction. This enables you to bid to reach your target audience for the lowest possible amount or a consistent target amount. It’s available to all advertisers and we recommend it for most advertisers.
Reach & Frequency. This enables you to pay a fixed price to predictably reach your target audience. It isn’t available to all advertisers and requires those it is available to reach an audience of at least 200,000 people, which usually requires a fairly high budget.
Targeting Rating Points: This enables advertisers familiar with TV campaigns to plan and buy video campaigns using Nielsen-verified Target Rating Points (TRPs) on Facebook and Instagram.
It isn’t available to all advertisers.
If you buy ads on your Page, you don’t get to choose your buying type.
You use auction buying, but you only have to set a budget (we bid automatically for you). In Facebook Ads Manager, you may be able to choose.
However, keep in mind that Reach & Frequency is only available for certain marketing objectives (we generally recommend it for brand advertising only) and it typically requires a large budget.
See: Buy Facebook Ads | Facebook ads cost – How much do Facebook ads cost?
If you like the idea of a stable cost per result but don’t want to or can’t use Reach & Frequency buying, you could try Auction buying and use an average bid/cost target.
This aims to keep your cost per result stable as you spend your budget. It’s not the same as Reach & Frequency, but it’s the closest alternative.
That is it on How much it costs to advertise on Facebook. Please share!!!
