Facebook Marketing | How to Market your Items On Facebook – Facebook Marketing Strategy
Are you a Facebook user and looking for a guide on how to do Facebook marketing? Or you are an e-commerce business owner and want to use Facebook to market your online business but don’t a Facebook account or a business page?
If your answers are yes, this article has gotten you covered. Interestingly, during the course of this article, you will see all the steps you need to follow to figure out Facebook marketing strategy that will help you promote your business straight up. Continue reading below and please don’t hesitate to share this article with your friends and loved ones!!!
Well, how to market your goods and services on Facebook is pretty simple and easy. However, before we shall get to that, let’s first off, take a brief look at how to create Facebook account.
Steps to Create Facebook Account – Facebook Sign up procedures
Step 1: Head over to Facebook.com and click on the ‘Create New Account’ option on the main page. From here, you will be taken over to the Facebook Sign up page.
Step 2: Enter an email address and a password and click next.
Step 3: You will need to complete the Facebook Sign up form, which will include more personal details like your age, location, and interests, to make your account.
Facebook also has two-step verification active, so you can make logging into your account much more secure.
You may also want to input some of your interests and hobbies, so that Facebook can begin to direct you to accounts and pages you might enjoy following.
Step 4: Once you have completed the form, hit next, where you will be taken to a page to set up how your account looks.
Step 5: Here, you can add a profile picture, add pictures to your gallery and start adding friends.
If you included your email address, Facebook will automatically recommend your contacts who have Facebook to your friends.
You can bulk add them or select who you want to send an invite to.
You can also add more interests and hobbies to expand your account.
To finish creating your Facebook account, you need to confirm your email or mobile phone number, you need to confirm that you own the email or mobile phone number that you used to create the account:
- To confirm your mobile number, enter the code you get via text message (SMS) in the Confirm box that shows up when you log in. Learn what to do if you didn’t get the SMS.
- To confirm your email, click or tap the link in the email you got when you created the account. Learn what to do if you can’t find the email.
- Confirming your email or mobile number helps us know that we’re sending your account info to the right place.
Note: Please confirm your email or mobile number as soon as possible. You may not be able to use your account until you confirm your email or mobile number.
After this is done, you will now have your very own Facebook account and can begin posting updates on your wall.
Facebook Sign in – How to log into Facebook
It is likely you are one of the hundreds of millions of people who have a Facebook account to connect with friends online.
If you are trying to login to your account, go to https://facebook.com to bring up the login page.
Ensure that no one else is currently logged into Facebook on your computer before entering your email address and password into the login boxes in the top right-hand section of the tab.
Having outlined that, let’s now proceed with the business of the day, Facebook marketing.
Facebook Marketing Strategy
Marketing trends keep on changing regularly, giving better avenues to better market your brand, profile, and business on Facebook.
Facebook social media platform since it was created in 2004, has released some marketing trends that have increasingly affected how digital marketers operate and succeed on the Facebook media platform. In the proceeding part, we will look at some Facebook Marketing trends to employ in 2018.
Facebook Marketing Strategy
Video – Facebook Marketing
Using video has become a vital part of Facebook marketing in 2018, with various studies and statistics revealing that video is still the most important form of content.
It has been gathered statistically that the amount of Facebook videos consumed by users stands at 135%, giving it a wider reach than photos. This implies that marketers can take advantage of this feature by adding Facebook video to their digital marketing plan in 2018.
Facebook Live – Facebook Marketing
At 178% rate of consumption, it can be seen that the average Facebook live posts is higher than the average post engagement in terms of engagement.
The following benefits come with the Facebook Live marketing feature;
- Users can create a Facebook event.
- Engage in social shares.
- Recap is also available for followers.
- AR/VR options.
The Camera Effects Platform and Facebook Spaces is constantly being upgraded to lead to a whole new world of interactions. It has been admitted by the owner of Facebook that what phone cameras are currently doing are just primitive versions of what the AR experiences will eventually be.
There are three key aspects of Facebook’s new AR platform;
- Precise location: these are the places varying imagery in the camera’s viewfinder
- 3D effects: The 3D effects platform is designed to help build out 3D environments while using a 2D photo.
- Object recognition: With this new feature, users can use real-time visuals to have new forms of engagements with images.
Facebook Spaces – Facebook Marketing
Facebook spaces allow users to interact with friends (as avatars) in virtual reality. It can create an environment where friends can hook up, like they are physically close when they are not. Facebook spaces also allow users to share various forms of media directly to each other live.
Marketers stand a chance to benefit from Facebook spaces, through the product information it offers, with the opportunity for users pointing to virtually anything, and have all manner of information pop up. The Facebook spaces platform is based on the 360-degree content.
GIFs
GIFs do not require the same amount of investment that is given to videos, carousel and lead ads. However, existing video assets can be repurposed as Facebook GIF ads, to enable it to win on repeat.
There is currently over a 100 million Giphy user sending 1 billion GIFs each day, GIFs marketing tool is an important marketing tool that marketers need to learn.
Press and hold videos
With the Press and hold videos feature you can interact with audiences in live right on their Newsfeed. Marketers can employ this feature to surprise their customers with interesting content because the format is still new.
360 Photos/Videos
Using the 360-degree cameras feature provides brands with tools that allow them to tell stories from new vantage points.
You can watch shows from all vantage points, instead of just viewing them from one point of view it allows you to watch them like you were present.
Chatbots
Chatbots currently has 100,000 monthly active bots on Messenger. This feature provides an instant connection between brands and customers.
It offers very good customer service services that is based on basic queries and issues and provides automated interaction which drive sales and keeps customers loyal.
That is it on Facebook Marketing | How to Market your Items On Facebook – Facebook Marketing Strategy.
I hope this article was helpful. Kindly share it with your friends and loved ones!!!
